Stop the slop!
Content marketing needs a new direction. This podcast will help you find the way.
Yeuch. We all hate slop*
But today more than 50% of articles are generated by AI rather than a human, and it’s increasingly difficult to tell the difference. So what does that mean for your website and your wider content strategy?
This is this the tricky question that we tackle on Stop the Slop, a podcast dedicated to AI and content marketing hosted by me and long-term business colleague, Vanessa Hodges.
Subscribe today on Spotify or Apple Podcasts
We’ll cover everything you should know including:
The AI tools and training you need to produce better content faster.
How to refresh and add content to your website in the age of AI, from e-commerce to SaaS.
How generative AI impacts the future of SEO.
How to make your content, product and services discoverable to ChatGPT, Gemini and other AI platforms.
The impact on in-house creative teams and agency partnerships.
Tune in and learn how to build a content strategy that works today, and which can adapt to new AI tools and platforms as they are released.
Subscribe today on Spotify or Apple Podcasts
*Slop (noun) - content on the internet that is of very low quality, especially when it is created by artificial intelligence.
Source: Cambridge Dictionary
