Bright Content

Bright Content

Home
Archive
About

October 2025

Everything is fake until proved otherwise
The past couple of weeks have turned the world of content on its head. But it could be good news for traditional news media
 • 
Peter Springett
The five things CTOs tell me about AI
This year I’ve interviewed dozens of CTOs in my role as an AI content strategist for clients from global tech brands to fresh-faced start-ups. Here's…
 • 
Peter Springett
Stop the slop!
Content marketing needs a new direction. This podcast will help you find the way.
 • 
Peter Springett
I tried using ChatGPT to buy a pair of running shoes and the results were amazing
There's still life in retail websites, but they need to adapt fast.
 • 
Peter Springett
Can the economy survive the wellness wave?
Thank goodness we're spending less time on social media. But there are implications for the economy too.
 • 
Peter Springett

January 2025

Three ways to cut through the AI noise
Breaking AI down into three categories makes it easier to understand the dozens of tools available for the workplace, from employees to data centres.
 • 
Peter Springett
DeepSeek: From hot takes to cool analysis
Hot takes at the end of last week have given way to some excellent analysis of what DeepSeek means for the AI sector.
 • 
Peter Springett
Forget the fear, embrace AI
This week I’m profiling Erik Schwartz, Chief AI Officer, Tricon Infotech, who explains how AI will augment, not replace the current workforce.
 • 
Peter Springett
Ad agencies get the AI treatment
What future for advertising in the age of AI?
 • 
Peter Springett
The week in AI and AI agents
Two big announcements this week. The UK government published a plan for growth fuelled by AI. Today, OpenAI released a blueprint for boosting the U.S…
 • 
Peter Springett
UK government puts the AI into action
There's plenty to unpick in the UK goverment's AI action plan. Here's a breakdown of the main points in today's announcment.
 • 
Peter Springett
© 2025 Bright Content
Start your SubstackGet the app
Substack is the home for great culture